Shriram Properties Ltd traces its origins to Bengaluru, where the company completed its first residential project, Shriram Shriranjani, in September 2000. Twenty-five years on, the developer's presence in the city has grown into one of its two largest markets alongside Chennai, and Whitefield is among the micro-markets where it has chosen to deploy a plotted-development format rather than only high-rise apartments. Shriram Earth Whitefield, located at Kumarapalli in Thubarahalli village, just off Marathahalli and HAL Old Airport Road, is the company's villa-plots offering in this corridor.
Shriram Earth Whitefield is a gated plotted development spread over 4.71 acres, with plots ranging from 1,500 sq ft to 2,400 sq ft. The project is registered under RERA (ID: PRM/KA/RERA/1251/446/PR/190614/002620) and pricing starts from around Rs 1.98 crore. The layout is built around landscaped parks, a clubhouse, gymnasium, separate swimming pools for adults and children, a yoga and aerobics deck, outdoor sports courts, an indoor games arena, jogging and walking tracks, a children's play zone, a multipurpose hall, a library and a senior citizen zone, along with rainwater harvesting and sewage treatment infrastructure and round-the-clock security.
The plots sit close to the Golden Triangle of East Bengaluru formed by Whitefield, Sarjapur Road and the Marathahalli stretch of the Outer Ring Road, giving owners a base from which to either build a custom home or hold land in one of the city's more established IT-linked micro-markets.
Whitefield has evolved from an industrial-era suburb into one of Bengaluru's costliest and most established IT hubs, anchored by International Tech Park Bangalore (ITPL), the EPIP Zone and Sigma Tech Park, with a regional headquarters presence from companies such as Wipro. The locality is home to a large base of IT and ITeS employers, which keeps housing demand steady across formats, from plotted developments to apartments. This employment density is the underlying reason a developer with Shriram Properties' mid-market and mid-premium focus finds Whitefield a logical place to hold a land bank and offer a plotted product distinct from its apartment portfolio elsewhere in the city.
Connectivity has also improved materially in recent years. The Purple Line metro extension linking Baiyappanahalli through KR Puram now serves Whitefield directly, cutting commute times to the central business district, while the Peripheral Ring Road and other road upgrades are underway to ease the corridor's traffic. For a plotted-development buyer at Shriram Earth Whitefield, this means the underlying land sits inside a locality where transit and road infrastructure continue to be upgraded rather than left static.
Whitefield's social infrastructure is already dense. The Vydehi Institute of Medical Sciences and Research Centre, a 65-acre campus in the EPIP Area of Whitefield, houses a tertiary hospital, and other established names in healthcare and education, such as Manipal Hospital and schools like The Deens Academy and Chrysalis High, are also located in the vicinity. Retail is anchored by malls including Phoenix Marketcity. This combination of workplace proximity, healthcare and schooling is part of why plotted land in Thubarahalli carries the pricing it does relative to Bengaluru's outer micro-markets.
Shriram Properties, part of the wider Shriram Group founded with R. Thyagarajan and led by Chairman and Managing Director Murali Malayappan, was listed on the BSE and NSE in December 2021. The company has delivered more than 50 projects covering over 31.5 million sq ft, primarily across Bengaluru, Chennai and Kolkata, and follows a joint venture and joint development model for much of its execution. As of March 2026, its development pipeline stood at 35.2 million sq ft, including 16.6 million sq ft of ongoing projects. Institutional investors in the company have included Walton Street Capital, Starwood Capital Group and Mitsubishi Corporation.
The company has stayed active in Bengaluru's land market through 2025 and 2026, signing joint development agreements for parcels in Yelahanka, Bannerghatta Road and Doddagubbi, and acquiring land outright on Sarjapur Main Road, each aimed at mid-market and mid-premium residential formats. This pattern of steady land acquisition across multiple Bengaluru micro-markets, including the plotted format at Whitefield, reflects the developer's broader strategy of building a diversified pipeline within its home city rather than concentrating in a single corridor.
