Pune Foray: Shriram The Spectrum Launch in Undri; 300+ Units Sold in Less Than Year
Strong Debut in Western India
Shriram Properties forayed into the Pune market with its maiden project at Undri in May 2025, achieving an encouraging response by selling over 55% of available inventories within six months of launch. This sales velocity signals robust demand in one of India's fastest-growing residential corridors and marks the developer's entry into western India after two decades of concentrated presence in the South.
About The Spectrum at Undri
Shriram The Spectrum is a landmark 14-acre residential development in the serene yet well-connected locale of Undri, Pune. The project spans 14 acres and features 668 units in 2 and 3 BHK configurations, with carpet areas ranging from 796 sq. ft. to 945 sq. ft.
The project includes a blend of over 60 curated amenities, green open spaces, and high-street retail frontage, standing as a beacon of smart urban living in South Pune. Two grand clubhouses, party lawns, and high-street road amenities elevate the social and lifestyle appeal of the project.
Location and Market Timing
Undri, in South Pune's southeastern region, has emerged as one of the city's most promising residential micro-markets. In recent years, Undri has grown from a quiet suburb into one of the city's most promising residential destinations, with families, professionals, and investors increasingly drawn to the location because it offers a perfect balance of peaceful living and strong urban development.
Undri recorded a property price appreciation of approximately 8 - 12% in the last year, and with strategic infrastructure such as the Purandar Airport and Pune Ring Road in the pipeline, Undri is poised for robust appreciation.
Proximity to major highways like the NH-65 (Pune-Solapur Highway) and the Mumbai-Bengaluru Highway provides residents with seamless regional access. The location ensures excellent connectivity to Pune International Airport (08 KM), Pune Railway Station (12 KM), Magarpatta City (06 KM), and Kalyani Nagar (08 KM).
Shriram Properties' Expansion Strategy
Shriram Properties was established in 2000 and is headquartered in Bengaluru. The company has earned a solid reputation for delivering quality developments across the residential and mixed-use segments, especially in the mid-market and affordable housing space.
The company has delivered 50 projects spanning over 30.8 million square feet of development, mainly in Bengaluru and Chennai. Over the years, the company has expanded its footprint across major South Indian cities including Bengaluru, Chennai, Coimbatore, Visakhapatnam, and Kolkata.
The Undri launch marks a strategic pivot. With the Undri project, Shriram Properties is further strengthening its portfolio in the western region, building on the encouraging response to its maiden project in Pune, and the company remains focused on expanding its footprint across high-growth micro-markets of Pune while maintaining its leadership in South India's mid-market housing segment.
Second Pune Project Announced
Following the success at Undri, Shriram Properties Limited has entered into a Joint Development Agreement to develop a 0.7 million sq ft mixed-use project near Pune, announced on 30 October 2025. This marks SPL's second project in Pune, following its successful debut in Undri earlier this year.
The second project is located in Hinjewadi, one of Pune's primary employment and commercial hubs. The development, with a potential Gross Development Value of approximately ₹700 crores, will feature high-rise mixed-use spaces, including premium apartments and commercial areas.