Shriram Properties Ltd traces its origins to Bengaluru, where it commenced operations in 2000 and completed its first residential project, Shriram Shriranjani, in September 2000. That Bengaluru-first history is directly relevant to KR Puram, where the developer has built Shriram Blue, marketed under the codename Take It Easy, one of its standout projects in the city's eastern corridor. The company is part of the Shriram Group, a financial services conglomerate founded by R. Thyagarajan in 1974, and that lineage of a trust-led parent brand shapes how the developer positions its residential product in a locality like KR Puram, where buyers weigh brand recall alongside price and connectivity.
Shriram Properties commenced operations in Bengaluru in 2000 and later expanded to cities including Chennai, Kolkata, Coimbatore, Visakhapatnam, and Pune, and in 2021, Shriram Properties was listed on the Bombay Stock Exchange and the National Stock Exchange of India. The company today counts 51 projects already delivered, spanning over 31.5 million square feet, mainly in Bengaluru and Chennai. KR Puram, sitting on the Whitefield extension of Old Madras Road, falls squarely inside the developer's core Bengaluru market, where it has built the bulk of its delivered residential portfolio.
Shriram Blue is spread across 8.59 acres located at KR Puram, just 15 minutes from Whitefield, and is structured around 2 and 3 BHK apartments that have amenities both for weekdays and weekends. The project is registered with RERA number PRM/KA/RERA/1251/446/PR/180728/001966. Physically, the development comprises 11 residential towers laid out around a central clubhouse, with the master plan detailing a GR Pool, a general Pool, and a Deck for relaxation, alongside a Cricket Pitch, Basketball Post, and Tennis Court, alongside a Skating Ring, and family-oriented spaces including a Children Play Area Sand Pit, Kid's Adventure Zone, EPDM Kids Play Area, and a Mom & Me Park.
The resort theme extends to the landscaping: the plan includes the Tropical Garden, Aroma Garden, and Zen Garden, along with a Hammock Zone, offering passive recreation options distinct from the typical clubhouse-and-gym format seen in denser parts of the city. For a developer whose brand is built around accessible mid-market pricing rather than ultra-luxury positioning, this scale of dedicated open and recreational space at a single KR Puram address is a deliberate differentiator, one that plays to the calmer, lake-adjacent character of this stretch of East Bangalore rather than the density of core Whitefield.
Shriram Blue's location description from the developer notes good connectivity to Whitefield, Hoodi Junction, Hoskote Rd, Old Madras Rd and Phoenix Market City, placing the project at the intersection of KR Puram's older residential fabric and Whitefield's IT employment base. KR Puram itself is a suburb of Bangalore located in the eastern part of the city about 15 kilometres from the Bangalore city railway station, and it is also located close to the IT hubs of Whitefield and Marathahalli, with the International Tech Park roughly four kilometres away. This proximity to established employment nodes, without sitting inside Whitefield's more congested core, is central to why a mid-market developer like Shriram Properties chose to concentrate a large-format project here rather than closer to the IT park itself.
Connectivity has strengthened further since the project's 2018 launch. KR Puram is a Major transport node (road/rail/metro) on the Namma Metro system, and the locality's Purple Line runs through KR Puram (the KR Puram station is operational), linking residents to Baiyappanahalli, MG Road, and the rest of the city core, while the same corridor connects eastward toward Whitefield's tech parks. The KR Puram Railway Station adds an intercity layer on the Chennai-Bangalore line, and the locality sits on Old Madras Road, Outer Ring Road and Whitefield-Hoskote Road, giving Shriram Blue residents multiple routes into the city without depending on a single arterial.
Shriram Properties positions itself as a mid-market and affordable-housing specialist rather than a luxury-only developer, and this is reflected in how Shriram Blue is priced and configured relative to its scale. The developer's broader Bengaluru and Chennai portfolio, built over two and a half decades, gives it a base of repeat and referral buyers in exactly the kind of end-user, employment-linked micro-market that KR Puram represents. The company's growth trajectory continued with the announcement of its 'SPLNxT' growth blueprint in August 2024, setting ambitious targets to double sales to ₹5,000 crore and triple revenues to ₹3,000 crore by FY27, underlining that the developer continues to treat its home city of Bengaluru, and corridors like KR Puram within it, as central to its next phase of growth even as it expands into Pune and other markets.
KR Puram's day-to-day infrastructure has matured alongside its residential growth. The locality is served by malls including Phoenix Marketcity, VR Bengaluru, Forum Shantiniketan, Gopalan Signature Mall, and Park Square Mall, and healthcare access through Sri Lakshmi Super Speciality, Manipal Hospital Whitefield, Narayana Multispeciality, Vydehi Institute, among others. On the education side, residents have access to Cambridge School, Lake Montfort, Gurukul International, New Baldwin International, Garden City University, and SEA College of Engineering. KR Puram also retains older landmarks that give the area character beyond its IT-driven growth, including Vengaiana Kere Lake and the nearby Yelemallappa Shetty Lake, one of the larger water bodies in this part of the city, near which Shriram Blue's terraces and sunrise decks are oriented.
KR Puram has seen meaningful price appreciation over the past several years, a trend that supports the investment case for projects like Shriram Blue. According to transaction data, flat rates in KR Puram, Bangalore changed by 30.8% in the last 1 year, 67.5% in the last 3 years, 89.1% in the last 5 years and 124.7% in the last 10 years, with average property rates per square feet in KR Puram, Bangalore for flats stood around Rs 9550 per sq ft. Rental demand is underpinned by the area's employment access: since the locality has access to employment avenues, it has higher demand from the tenant community, with the rental rates of 2 BHK properties in KR Puram rang(ing) between Rs 10,000 and 25,000 per month. The ongoing Purple Line extension and the metro's documented effect on nearby corridors add a further layer of demand support that a developer entering KR Puram as early as 2018, as Shriram Properties did with this project, was positioned to benefit from as the area matured.
